Thanks, Ben. I don't know how to check for how many users are leaving the site without finding what they looked for. I gave up trying to figure out things like that in Google Analytics because it's too technical for me to be able to figure out without spending too much time on such technical issues to make my time use efficient. You wrote, "So if you don't have data, how do you know your design works as a fact?" As I explained previously, I get direct feedback from my customers who email me and visit my studio gallery and buy my products and praise my Web site. I get direct feedback from my customers who, when I ask them, often tell me that they searched for a particular kind of art on the Intenet and that's what led them to my site. That's because of the considerable amount of promotion I've done over the years. And I get feedback from the dozens of unsolicited compliments about my site's quality – its organization and ease of finding what the users are looking for. The proportion of compliments far exceeds the proportion of critisisms. One exception, as I explained before, too, is the increasing number of choices of products, but there's no practical solution to that problem. You wrote, "And to your point: 'When running a small business, missing opportunities is a necessity', I cannot agree with that statement. No; you're wrong. I'm already considerably in debt and my sales are down significantly because of the virus and other factors. I can't afford to hire staff and there's a limit to how much money I can borrow to stay afloat. You don't understand the profound negative effects of the virus. For the first in decades in the U. S., the life expectancy has decreased because about 660,000 Americans have died prematurely and shoppers' buying has been suppressed. In Canada, it's expected that 225,000 small business will not survive the pandemic crisis and many of those businesses have already closed permanently. You wrote, "a website is to be seen as an investment over time and you will only be able to get out of it what you put into it." I'm well aware of that and you missed my point. Upgrading my Web site is only one opportunity out of thousands of opportunities that are available to me (and other small businesses) at any given time. It's IMPOSSIBLE for me therefore to take advantage of even a small fraction of those opportunities because I'm not a super hero; I can't be in more than one place at a time, and you missed my point also that every opportunity (or seeming opportunity) comes with a cost. For example, I have art dealers and galleries who sell my art, but most of them charge a 50 percent commission, which seriously reduces my net income, and the more middlemen like that that I have promoting my work, the more time I need to dedicate to managing those sellers, which means I have less time for social media promotion, less time to experiment with new art subject matter, less time to upgrade my Web site, less time to work on advertising that's not related to my Web site, less time to paint, etcetera. I'm human, and therefore I need to take care of my health, so I'm not willing to risk overworking to the point of getting a heart attack or stroke from overwork, which is what you and some of my slave-driver middlemen sellers have pushed me to do. If I die of a heart attack or stroke, my art and my Web site will be useless. It's imprtant to keep such things in perspective. I want to stay alive and be healthy, so devoting every waking moment to my career, as you've implied I should, would be unsustainable and foolish. I'm one of Canada's top fine artists, with decades of experience, with collectors of my art in 29 countries, I have 49 corporate and institutional collectors, I've been the top-selling artist in several art galleries, I've had 157 art galleries and dealers selling my art, and I have probably one the biggest individual artist Web sites on the world (with 1,300 print editions available) and at least tens of thousands of fans, and my art has been seen by millions of people. You've never sold any art or been an artist. You don't know anything about the art industry or what it takes to run an art business, so you're not qualified me to advise me on how to succeed as an artist. Your statement that I can take advantage of every opportunity to make and promote art that there is clearly absurd because it's impossible, and it shows that you don't know anything about what it means to be an artist and a small businessman, and this again shows that not all of the advice I receive in this group can be trusted. Tony
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